This Black Woman-Owned Cosmetics Brand Made $1 Million In 90 Minutes
Nov, 27, 2018
Who has a dream of making a million dollars in your businesses in a year?
This former waitress turned her business brand The Crayon Case into a viral cosmetic brand and made a million dollars in 90 minutes.
She leveraged hilarious social media videos to build her platform that allowed her to market her “Box of Crayons” – eyeshadow palette that took the beauty community by storm.
Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors. After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.